Thursday, January 20, 2011

Affordability Increases sales of green homes as buyers care about Cost Effectivenss.-NAHB

According to representatives from four suppliers and product manufactures who spoke this week at the National Association of Home Builders International Builders' Show in Orlando, green-built homes will take an increasingly large percentage of the market in direct proportion to their price - because home buyers' prime motivation today is cost effectiveness.

"The key is value for every stakeholder in the process," from the manufacturer to the builder and the home buyer, said Richard Davenport, director of sustainable construction for BASF.

The good news, said Kohler's Rob Zimmerman, is that product manufacturers have been able to focus on the creation of new technology during the current building downturn "that will make green building more affordable."

The speakers represented the sponsors of NAHB's fourth annual Green Day, held each year to commemorate growth in green, energy-efficient and sustainable home building and remodeling practices. They gave their remarks at the opening press conference.

The very rural location of Marvin Windows and Doors' Minnesota manufacturing facility has forced the company to be more resourceful, said Christine Marvin, the fourth generation of her family to work in the business. "Our commitment is to use our resources wisely," and that applies to its products as well.

What does this mean:

A new buyer now-a-days cares about Total Cost, i.e. cost of Money such as Interest Rates + Property Taxes + Maintenance + Cost of Utilities or Net Cost.

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